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Case study

Techlight digital transformation

A practical rebuild of Techlight’s public website, project portfolio and internal operating workflows for a specialist Australian commercial lighting supplier.

Website rebuildProject portfolioCRM improvementProcess automation
87project records structured
10+hours saved each week
1999business established
5yrwarranty-led supply model

The work

Less theatre. More useful sales infrastructure.

Techlight needed its digital presence to better reflect the quality of its commercial lighting work. The existing material did not make it easy for builders, architects and developers to understand project capability, sector experience or how to start an enquiry.

The redesign focused on clear project evidence, practical navigation and a more credible presentation of the business. Behind the scenes, the work also shaped CRM, quote handling and document workflows so the public website and operations could support each other.

Website

A sharper project showcase

The website gallery has been reduced to the screens that best explain the product experience. The long vertical homepage capture was removed because it dominated the layout and made the page feel unfinished.

About Techlight
About Techlight
Projects Portfolio
Projects Portfolio
Mondrian Project Popup
Mondrian Project Popup
Project Popup
Project Popup
Request Quote
Request Quote

Operations

Workflow improvements that support the sales process

  • Project records Structured project information so examples can be reused across sales, web and profile documents.
  • Quote handling Reduced repetitive supplier quote work and improved consistency in how requests are captured.
  • Internal CRM Improved visibility of customer, quote and project activity through the MyDesk operating environment.
  • Governance Kept human review in the loop for financial and operational decisions.

    • Selected MyDesk screens

    Dashboard
    Dashboard
    Business Health
    Business Health
    Quote Builder
    Quote Builder
    Ask AI Assistant
    Ask AI Assistant
    Files & Library
    Files & Library
    Integrations
    Integrations

    Results

    Business impact

    Clearer positioning

    The website now presents Techlight as a commercial project lighting partner rather than a generic product supplier.

    Better project evidence

    Project examples are easier to browse, filter and reuse in commercial conversations.

    Less manual effort

    Quote and supplier workflows were shaped to reduce repeated administration and avoid transcription errors.

    More consistent collateral

    The same structured content can support website pages, company profiles and sales material.

    Discuss the work

    For questions about the architecture, delivery approach or how a similar transformation could work elsewhere.

    [email protected]0452 491 013Back to Resume